More people today are turning to online to search for products and services. The recent pandemic has moved the online landscape ahead by around five years as people are more cautious about shopping in public. This means that for online businesses the emphasis on digital marketing is more important than ever before.
Local businesses now need to increase their revenue and profits as well as keeping them one step ahead of the competition, which is where SEO comes into its own. Below are five ways your business can attract more clients using local SEO.
Google My Business
First off you need to have a Google My Business listing, this will ensure that your business will appear when someone searches for you locally. Once you have verified your listing make sure that all the information is correct including opening times and optimise it with product images, video and if you are able to a 360-degree virtual tour. Your goal should be to try and get into the 3-pack (top three places).
If your business is active on social media then make sure that your brand identity and the message is consistent across all social media channels such as Facebook, Instagram, and YouTube. Post content regularly but only content that is worthwhile, don’t post for the sake of it.
Optimise your website
If you’re online, then you will no doubt have a company website. To get the best out of your local SEO strategy, you need to optimise it on a regular basis. This includes adding fresh informative content via a blog or news page, that the pages load quickly which will help with high bounce rates and your internal linking and user journey is smooth. Doing so will mean a great user experience and will ensure people return.
Reviews are a clear indication of how reputable your business is, from a local perspective, this is crucial. When someone searches for you locally, they are more likely to choose you over other businesses if you have great looking reviews. So where possible encourage existing customers to leave you a review on your Google My Business page.
If your business has multiple addresses, then it is good practice to create a single landing page for each of those locations - don’t just send users to one page. Each location page should have unique content, including your business name, address and phone number, reviews, location map and any other details which are location specific. Doing this will make sure that you get the right audience engagement.
Following these tips will help your local SEO hit the right people and over time you should see a steady flow of new customers.