Getting Started With Email Marketing
Email marketing can be challenging, but it doesn’t have to be scary. With the right strategies, you can start seeing results and double your business with email marketing. If you’re already familiar with the ins and outs of email marketing, this article is for you. This article covers some of the best ways to market your business with email. Read on to learn more about these strategies, their benefits, and how to get started.
What is Email Marketing?
Email marketing is one of the most effective ways to market your business. It’s an inexpensive way to engage your customers and keep them up-to-date with your latest products, promotions, and more. MailChimp puts it best: Email marketing is about building relationships, not just sending messages. Email marketing is about creating and maintaining relationships with your customers. If you’re emailing a customer for the first time, make sure you tell them how they signed up for your mailing list. This will give them a sense of familiarity with you as they read through your message. If you’ve never emailed this customer before, include a personal introduction or thank them for their purchase in the past (even if they didn’t purchase anything). Keep in mind that emailing someone who has already bought something from you only makes sense if you have special offers in store or some other engaging content to share. If you are new to email marketing, here are some important strategies to get started with: * Send timely emails * Make every email count * Tell stories
Choose An Email Marketing Platform
One of the most important strategies to use in marketing your business with email is choosing an email marketing platform. You have a couple different options when it comes to the type of platform you choose, so let’s see what options are out there for you:
Gather Contacts For Your Mailing List
Your email list is the most important aspect of your marketing strategy. You can’t build your email list without some sort of system in place. One of the easiest ways to do this is through website registration. As soon as someone registers for your site, you want to add them to your contact list. This is not just any contact list, but a mailing list for the sole purpose of building relationships with customers and prospects.
Set Up A Welcome Email
One of the best email marketing strategies to start with is creating a welcome email. This email should be sent immediately after someone signs up for your mailing list or when they’re added to your store’s mailing list. A welcome email will provide new subscribers some basic information (like who you are and what you do) so that they know how to interact with your business and continue being engaged with your content. The welcome email will also include a couple of links to other helpful content, like your privacy policy, terms of service, and any additional resources they may want to check out from the get-go. This helps to familiarise new subscribers with the company’s offerings.
Create Email Templates
Email templates are an excellent way to save time and make your marketing consistent. If you want to be successful with email marketing, it’s important to create templates in advance. This will give you a head start when writing emails that need to be sent out. For example, if you always include a company intro at the beginning of each email, you can use that section as the template for your emails. Emails don’t have to be long or complicated – they just need to contain key information about your business and a point of contact. You can also create templates for frequently used phrases like “thank you” or “please click on the link below”
Write Persuasive Content
Write persuasive content. One of the most important factors in email marketing is your content. Your emails need to be compelling, valuable, and offer something unique or of high-value. When you write your messages, make sure to include a call-to-action that drives the reader to take an action on your site, like signing up for a newsletter or buying a product.
Snappy Subject Lines
A snappy subject line is key to the success of any email marketing campaign. You want the person on the other end to read your email, so you need to make sure that the subject line is intriguing. Keep in mind some of these tips when crafting your subject line: - Be concise. You don’t want your message to get lost in a long, drawn out title. - Grab their attention. Make sure that you have an attention grabbing opening sentence or paragraph that will encourage them to read the rest of your email. - Make it personal. Use their name if possible or mention a relevant detail about something they may have said previously in your conversations with them.
Preview Before You Send
Previewing your emails before you send them is a great way to avoid mistakes. It’s also important because you can make changes before it goes out to the masses. If you don’t preview, there’s a chance that you could forget an important message or say something in the wrong tone. You should always preview your email before sending it out.
Research Best Times For Emails To Go Out
One of the most important factors in email marketing is timing. If you’re sending your emails at a time when people aren’t checking their email, you’ll quickly lose that potential customer. Email marketing services like Mailchimp allow you to set up a schedule for your emails. Most email providers will give you stats about how many people opened your email and clicked on links to your website. That way, if you see an open rate of 10%, then send out more emails during that time period because people are more likely to open it up and click through. You can also use tools like Google Analytics or HotJar to find when people on your site are most active. So, if they are active at noon, send an email out around that time and hope for better results!
Track Your Email Reach
Email marketing isn’t for everyone. Studies have shown that about half of the emails sent through email marketing campaigns don’t get opened. Instead, they get deleted or marked as spam. You might not know who has subscribed to your emails, so it’s important to track this information. This will allow you to see who is reading your messages and what kind of content they want. Later in this article, we will take a look at how you can use these statistics to improve your email marketing strategy, but first things first: make sure you are tracking your reach so you know whether or not people are opening your emails. There are many tools that can help with this task and the one you choose really depends on your needs. If you have a lot of subscribers, then tools like GetResponse or MailChimp may be more appropriate for your business needs. Alternatively, if you have a small list size and need a quicker solution, then something like EveryPost could work well for you.
