Creating a new website or redesigning an existing one requires careful planning and consideration. As web developers in Manchester, we understand the importance of a well-designed and functional website. In this article, we will discuss the key factors that you should consider when embarking on a website project.
1. Define the Purpose of Your Website with Web Developers Manchester
Before diving into the design and content creation process, it is crucial to define the purpose of your website. Just like a mission statement, the purpose of your website should clearly convey the primary reason for its existence. Whether it is for education, advocacy, service provision, or community organising, your website's purpose will inform your design and content decisions.
2. Identify Your Target Audiences
While it may be tempting to target everyone, it is essential to identify your primary target audiences. Designing with a broad audience in mind can lead to a diluted message and an ineffective user experience. By focusing on your top two audiences, you can tailor your website to meet their needs and achieve your organisation's goals.
3. Set Clear Objectives for Your Website
Just as your organisation has objectives outlined in its strategic plan, your website should have its own objectives. These objectives should align with your target audiences and outline the main goals of your website. Consider the actions you want your audience to take when visiting your website and the actions your organisation wants them to perform. Continuously revisit these objectives throughout the design and content creation processes to ensure they are being met.
4. Embrace Responsive and Mobile-Friendly Design
In today's digital landscape, responsive design is essential. A responsive website automatically adjusts its layout to fit different screen sizes, ensuring an optimal user experience across devices. Retrofitting an existing site with responsiveness can be challenging, making a complete redesign often more cost-effective. Say goodbye to separate websites for desktop and mobile devices and embrace a design that adapts seamlessly to various screens.
5. Keep Your Content Fresh and Engaging
Imagine visiting a museum that never changes its exhibits. It wouldn't be long before you lose interest. The same principle applies to websites. To keep visitors coming back, develop a content strategy that ensures regular updates and fresh content. Shorter blocks of text, accompanied by photos and multimedia, are more likely to engage users. Harness the power of smartphones to create your own photo and video content easily.
6. Utilise Engaging Features
Features are what make a website dynamic and interesting. Consider incorporating elements such as donation buttons, online forms, embedded videos or podcasts, online quizzes, and social media integration. Plan these features in advance to ensure a cohesive and well-designed website. Avoid the hassle of realising later that you missed crucial elements that could enhance user engagement.
7. Optimise Your Website for Search Engines
Search engine optimisation (SEO) is crucial for ensuring your website is discoverable by your target audience. Statistics show that 68% of internet users begin their online experience with a search engine. While professional SEO services might be costly for nonprofits, there are several DIY SEO tasks you can undertake. Research keywords relevant to your organisation and optimise your website's metadata, headings, and content accordingly.
8. Consider Ongoing Site Maintenance
A website design project involves two main costs: the initial design and development and ongoing maintenance. Clarify the maintenance costs associated with your website and consider the long-term implications. Determine who will be responsible for site updates and content uploads after the site launch.
9. Ensure Accessibility for All
Web accessibility is not only a legal requirement but also a moral obligation. Section 508 of the Americans with Disabilities Act (ADA) outlines accessibility guidelines that all websites should strive to meet. As a nonprofit, inclusion and social justice are inherent to your values, and this should extend to the design of your website. Make your website accessible to everyone, regardless of disabilities.
10. Seek Professional Web Developers in Manchester
When embarking on a website project, it is essential to partner with experienced web developers in Manchester. Look for web development companies with a proven track record of delivering high-quality websites. Consider working with Web Best Practice Ltd, a reputable agency specialising in web development in Manchester. Their expertise and knowledge will ensure that your website is optimised for performance and user experience.
In conclusion, planning a new website requires careful consideration of numerous factors. By defining your website's purpose, identifying your target audiences, setting clear objectives, embracing responsive design, keeping your content fresh and engaging, utilising features, optimising for search engines, considering ongoing maintenance, and ensuring accessibility, you can create a successful website for your nonprofit organisation. Partner with professional web developers in Manchester to bring your vision to life. Contact Web Best Practice Ltd for expert guidance and a seamless website development process.
- Web Best Practice Ltd has over 15 years of experience in web development.
- They offer a wide range of services, including website design, e-commerce development, and SEO optimisation.
- Web Best Practice Ltd has a proven track record of delivering successful websites for nonprofit organisations in Manchester and beyond.