Web Design Manchester
Web design is what goes into making an online presence for any business or website. The aesthetics of a site, navigation flow and user experience are key elements of web design. A poorly designed website can put potential customers off from engaging with the brand further. Fortunately, there are many great free tools to help you create a professional-looking website. Here are some tips to get your web design right straight from a leading web designer In Manchester
Be clear about your goals
Every aspect of your website should be designed with specific goals in mind. For example, if your main goal is to generate leads, then you should direct your target audience to a sales funnel with the goal of converting them into customers. With this in mind, you can design your website to guide potential customers through a sales journey that is simple and easy to understand. Similarly, if your goal is to increase brand awareness, then you should provide plenty of information about your brand, mission, and products or services to help build trust and recognition. If increasing customer engagement is your goal, you can design your website to encourage social media sharing and online discussions about your brand and products.
Define your target audience
If you have decided to create a new website, the first step is to decide who you are designing this site for. Your target audience is the people who you think will be most interested in your products or services. You should understand your target audience’s age, gender, interests, and occupation. If you are designing a website, you need to know if your target audience is visual (they like images and videos) or if they are more auditory (they like to read content). You also need to know where your target audience is, and what devices they use. You need to know if they are more likely to be on a computer, laptop, tablet, or mobile phone when browsing the web. Knowing these things about your target audience will help you to design a website that is easy and enjoyable for them to use.
Don't skimp on the development phase
The development phase is arguably one of the most important parts of website creation. This is when you will be working with a web developer to turn your static website design into a fully functioning website that can be published online. This phase also includes testing your website for bugs, errors, and broken links. When it comes to choosing a developer, there are many factors to consider, such as technical expertise, timeliness, and budget. However, you should prioritize finding a developer who will genuinely care about the success of your project. You don't want to work with a developer who is only interested in getting your project done as quickly as possible; you want someone who genuinely cares about the success of your project.
Utilize iconography and video
A great way to engage visitors and build trust is to include video content and iconography. With the use of video, you can show your customers the product in action and offer a more personal touch. You can also use icons or images as buttons on your website to create a more interactive environment. These can be used to guide users through your content and direct them to what they are looking for quickly. You should also consider creating a few different designs for your site to see which one performs better. You can then feature the most popular design on your live website.
Make sure your website is fully responsive
If you have been following these tips, you will have a well-designed website, but only if it is fully responsive. Responsive design refers to a type of web design that can change depending on what device, browser, or operating system a visitor is using. This means that your website will look good and be easy to use on any device, whether it's a computer, tablet, or smartphone. Google has announced that it will be favouring mobile-friendly websites in its search results from 2020. So, if you want to appear at the top of search results, you are going to need a mobile-friendly website. So make sure the website you design is fully responsive so that it can adapt to different devices and screen sizes. This way, it will be accessible to more people and you will see an increase in traffic and conversions.
The design of your website should convey trust and inspire action. To get the most out of your website, make sure you get the design right. This includes making it easy to navigate and ensuring it is responsive. You should also consider using iconography and video, as well as creating multiple designs to see which performs better.